Amazon’s Lead In Online Grocery Is Shrinking

Amazon’s Lead In Online Grocery Is Shrinking

December 20, 2018

Online grocery sales in the US are growing much more quickly than the overall grocery market, says Business Insider. By 2023, online grocery sales are expected to reach $59.5 billion, up from $23.9 billion in 2018. Amazon took an early lead among consumers in the market. In 2017, 74% of consumers named Amazon as their first-choice online grocer. But things changed in 2018. While Amazon’s still in the lead, it’s now the top choice for only 38% of consumers.

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